The Mobile Shop
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The Mobile Shop: Where PC Optimum members shop mobile

"BLACK FRIDAY" in red neon font against a black background surrounded by blue, purple and yellow firework bursts.
"BLACK FRIDAY" in red neon font against a black background surrounded by blue, purple and yellow firework bursts.
"BLACK FRIDAY" in red neon font against a black background surrounded by blue, purple and yellow firework bursts.
Black Friday starts with a bang!
Earn tons of PC Optimum™ points with top phones, save on accessories, and get more value from your plan.
Explore offers
Get iPhone 16 for just $10/mo.
Plus, earn $150 in points on new activations and upgrades, and an extra $75 in points with select 2-year plans.1
Book appointment
Earn $200 in points
On Samsung Galaxy S26 with new activation or upgrade. Plus, earn an extra $75 in points with select 2-year plans.2
Book appointment
Get iPhone 16 for just $10/mo.
Plus, earn $150 in points on new activations and upgrades, and an extra $75 in points with select 2-year plans.1
Book appointment
Earn $200 in points
On Samsung Galaxy S26 with new activation or upgrade. Plus, earn an extra $75 in points with select 2-year plans.2
Book appointment

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iPhone Duo
Foldable. Posable. Standable.
Plus, earn up to $1,125 in points1 when you upgrade to iPhone Duo at The Mobile Shop™.
Book appointment
Bundel TV and Save
Bundel TV and Save
Bundel TV and Save

Bundle internet & TV packages

Find the best internet option in your area on one of Canada’s best networks.
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Where PC OptimumTM members shop mobile

Expert advice

Get expert advice from our Mobilists® to find the right phone and plan—all in your local grocery store.

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Earn and redeem

Earn PC Optimum™ points on the things you buy and use them to save on the things you love—like your next phone.

Browse phones

Exclusive perks

Enjoy exclusive offers, rewards, and savings, only available for PC Optimum™ members.

Learn more

Contact us

Speak with a Mobilist®

We are available to take your call between 10am – 9pm EST, 7 days a week: 1 (888) 811-1203.

Three Mobilists laughing
Three Mobilists laughing
Three Mobilists laughing
Call us

Visit us at The Mobile ShopTM

Visit us in-store and let a Mobilist® help you find what you're looking for.

Two Mobilists looking at monitor
Two Mobilists looking at monitor
Two Mobilists looking at monitor
Book appointment
Legal Details

1Offer available for a limited time while supplies last. PC Optimum™ members get 75,000 points with new phone activation on the Rogers Ultimate plan in addition to the regular 150,000 points available on iPhone 16. Offer subject to change without notice. See full details in store.

2Offer available for a limited time while supplies last. PC Optimum™ members get 75,000 points with new phone activation on the Rogers Ultimate plan in addition to the regular 200,000 points available on the Samsung Galaxy S26. Offer subject to change without notice. See full details in store.

1Offer available for a limited time while supplies last. PC Optimum members get 75,000 points with new phone activation on the Rogers Ultimate plan or Bell Ultra Plan in addition to up to 1,050,000 bonus PC Optimum™ points, including the trade in value of an eligible iPhone 17 Pro Max device (1,000,000 PC Optimum Points) plus 50,000 PC Optimum points in the form of trade in bonuses. Subject to credit approval and all trade in program terms and conditions. By participating in the Program you agree to the Program Terms. Subject to change. Terms and conditions apply. Learn more at themobileshop.ca

The Mobile Shop™ is a division of Loblaws Inc.

Contact our Head Office:
The Mobile Shop
600-500 Lakeshore Blvd. West
PO Box 600
Toronto, Ontario M5V 2V9